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- Radical Transparency

The Price You See

Is The Price

You Pay.

No hidden fees. No Pre-loaded products. No finance penalties. No Negotiation. Every vehicle, every customer, every time.

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- The Basics

What is the SJ Motor Trends

Transparent Price?

The Transparent Price is everything we charge for the vehicle. It includes the Vehicle Price plus our Documentation Fee. That is it. The only other thing you need to consider is sales tax and MVC fees, which are set by your state, not by us.

The catch with other dealers

Most of them also list a Documentation Fee onlinee, just like we do. The difference is what they add after that: pre-loaded products, cash penalties, dealer prep charges, and other fees that never show up until you are signing the paperwork. At SJ Motor Trends, what you see is what you pay.

- SIDE BY SIDE - 

Same Car. $4280 Difference.

The Tother dealer's website may show a similar advertised price. Here is what their final numbers actually looks like once everything is added in.

Example based on a typical $25,595 vehicle. Sales tax and MVC fees calculated separately